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Adobe stories

Adobe launches Firefly Video Model in public beta

Adobe has launched its Firefly Video Model in public beta, enhancing its creative suite with advanced AI-driven video generation tools for professionals.

By Catherine Knowles • 3 min read • Thu, 13th Feb 2025

Customer Experience

Gap grows between AI adoption by Aussie brands & demand

A new report reveals a stark divide between Australian consumer expectations for AI adoption and current brand implementation, as 80% demand full integration by year-end.

By Sean Mitchell • 3 min read • Thu, 12th Dec 2024

Marketing Technologies

Adobe unveils trends shaping creativity with AI insights

Adobe has unveiled its 2025 Creative Trends Forecast, spotlighting four vital trends reshaping the dynamic landscape of the creative industry.

By Melania Watson • 3 min read • Wed, 4th Dec 2024

Global Stories

Adobe stories

Unified Communications

Adobe GenStudio enhances AI features for marketers

Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Hyperscale

Adobe launches AI-driven updates for personalised CXO

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.

By Melania Watson • 3 min read • Wed, 19th Mar 2025

Marketing Technologies

Adobe & Estée Lauder partner on GenAI projects

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

By Sean Mitchell • 3 min read • Fri, 14th Mar 2025

Marketing Technologies

Adobe launches Photoshop app for iPhone, Android soon

Adobe has launched its Photoshop app for iPhone, enhancing mobile editing with AI tools; an Android version is set to follow later this year.

By Melania Watson • 3 min read • Wed, 26th Feb 2025

Marketing Technologies

Adobe celebrates 35 years of Photoshop with new series

Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.

By Sean Mitchell • 3 min read • Thu, 20th Feb 2025

Marketing Technologies

Adobe unveils faster performance & font features in Illustrator

Adobe has unveiled enhanced features for Illustrator, including faster performance and improved Japanese typography, responding directly to user feedback.

By Melania Watson • 3 min read • Thu, 13th Feb 2025

Marketing Technologies

Adobe introduces AI enhancements to Lightroom tools

Adobe has launched significant updates to Lightroom and Adobe Camera Raw, featuring AI-driven tools like Adaptive Profiles and Distraction Removal to enhance photo editing.

By Kaleah Salmon • 3 min read • Thu, 13th Feb 2025

Unified Communications

Adobe debuts public beta of 3D design tool Project Neo

Adobe has launched a public beta of Project Neo, a tool aimed at simplifying 3D design for users familiar with 2D programmes, enhancing creative workflows.

By Kaleah Salmon • 3 min read • Thu, 13th Feb 2025

Document Management

Adobe unveils AI-powered contract insights in Acrobat AI

Adobe has unveiled AI-driven features in Acrobat AI to simplify contract management, enabling quicker understanding and comparison for users worldwide.

By Sean Mitchell • 3 min read • Wed, 5th Feb 2025

Marketing Technologies

Samsung's Galaxy S25 to support AI image provenance

Samsung's Galaxy S25 will feature Content Credentials for AI-generated images, bolstering digital content authenticity as the firm joins the C2PA.

By Melania Watson • 2 min read • Thu, 23rd Jan 2025

Marketing Technologies

Adobe invests USD $5m in fund for diverse filmmakers

Ahead of the 2025 Sundance Film Festival, Adobe unveils updates to its tools and pledges USD $5 million to support underrepresented filmmakers.

By Melania Watson • 3 min read • Thu, 23rd Jan 2025

EduTech

Adobe unveils Live Co-Editing feature in Photoshop beta

Adobe has unveiled Live Co-Editing for Photoshop, enabling multiple users to edit documents in real-time, enhancing collaboration and creativity across teams.

By Melania Watson • 3 min read • Wed, 15th Jan 2025

Marketing Technologies

Record USD $241 billion in US holiday online sales for 2024

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025

Customer Experience

Sinch reveals insights on 2024 Black Friday shopping trends

Sinch reports that Black Friday and Cyber Monday generated USD $118.2 billion in November 2024, highlighting consumer demand for personalised, omnichannel engagement.

By Shannon Williams • 3 min read • Thu, 12th Dec 2024

Hyperscale

Elastic wins AWS Global Generative AI Partner of 2024

Elastic has been honoured as the AWS Global Generative AI Infrastructure and Data Partner of the Year at the 2024 AWS Partner Awards, recognising innovation in AI.

By Imee Dequito • 2 min read • Thu, 5th Dec 2024

Gaming

Cyber Monday 2024 online sales surge to USD $13.3 billion

Adobe has announced that online spending soared to USD $13.3 billion during Cyber Monday 2024, reflecting a 7.3% rise from last year.

By Imee Dequito • 3 min read • Wed, 4th Dec 2024

Marketing Technologies

Adobe names Lara Balazs as new chief marketing officer

Adobe has appointed Lara Balazs as its new Chief Marketing Officer, tasked with enhancing global marketing strategies under CEO Shantanu Narayen.

By Imee Dequito • 2 min read • Tue, 3rd Dec 2024