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Global Stories

Adobe stories

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025

Marketing Technologies

Jenny Welsh joins UniTaskr to drive global growth, diversity

Jenny Welsh joins UniTaskr as Head of Growth and Strategy to spearhead global expansion and promote diversity in the student work platform sector.

By Jed Nykolle Harme • 3 min read • Thu, 12th Jun 2025

Software-as-a-Service

Adobe unveils AI agents to streamline marketing & support

Adobe launches AI agents to help marketers and support teams streamline workflows and improve customer experience across its Experience Platform.

By Sean Mitchell • 4 min read • Thu, 5th Jun 2025

Marketing Technologies

Adobe debuts free Photoshop Android beta with AI tools & layers

Adobe launches free Photoshop beta for Android, featuring AI tools like Firefly Generative Fill, layers, and masks, available now on Google Play.

By Sean Mitchell • 4 min read • Wed, 4th Jun 2025

Marketing Technologies

Pennies appoints Martin Newman to champion everyday giving

Pennies appoints Martin Newman to champion everyday micro-donations, aiming to embed charitable giving into routine UK shopping experiences.

By Jed Nykolle Harme • 3 min read • Thu, 29th May 2025

Marketing Technologies

Adobe launches Real-Time CDP Collaboration in Australia, NZ

Adobe has launched its Real-Time CDP Collaboration platform in Australia and New Zealand, partnering with major publishers to enhance data-driven advertising securely.

By Sean Mitchell • 4 min read • Wed, 28th May 2025

Unified Communications

Creatopy appoints Ovidiu Gavril to lead AI transformation

Creatopy appoints Ovidiu Gavril as CTO to enhance its AI-powered ad platform, following recent key executive hires to boost global growth and innovation.

By Jed Nykolle Harme • 3 min read • Thu, 22nd May 2025

Digital Transformation

AI adoption soars as data & personalisation top priorities

Brands in Australia and New Zealand are rapidly adopting AI, with 29% deploying generative AI in 2025, yet data management and personalisation challenges persist.

By Sean Mitchell • 3 min read • Thu, 22nd May 2025

Digital Transformation

SAP unveils new Business AI tools & partnerships for growth

SAP unveils advanced AI tools and partnerships, including a smarter copilot and AI agents, aiming to boost productivity and AI accessibility for businesses.

By Melvin Hipolito • 3 min read • Wed, 21st May 2025

Software-as-a-Service

Stackpack raises USD $6.3 million to bring AI to vendor management

Stackpack has raised USD $6.3 million to enhance its AI platform that simplifies managing third-party vendor complexities for businesses.

By Melania Watson • 4 min read • Mon, 19th May 2025

Virtualisation

Aerospike streamlines deployment of Database 8 on Amazon EKS

Aerospike's new Terraform blueprint simplifies deploying Database 8 on Amazon EKS, cutting setup time to under 30 minutes without AWS or Kubernetes expertise.

By Jed Nykolle Harme • 3 min read • Tue, 13th May 2025

Marketing Technologies

Creatopy appoints Thibault Imbert to drive AI product growth

Creatopy appoints Thibault Imbert as Chief Product & Growth Officer, focusing on AI-driven innovation to boost product impact and market expansion.

By Melvin Hipolito • 3 min read • Fri, 9th May 2025

Unified Communications

RingCentral unveils flexible pay-per-organiser model for events

RingCentral wins Frost & Sullivan's 2025 Global Customer Value Leadership Award and rolls out pay-per-organiser pricing for its Events platform.

By Catherine Knowles • 3 min read • Thu, 8th May 2025

Customer Relationship Management

ServiceNow unveils AI Platform to unify operations

ServiceNow launches a new AI Platform unifying data, intelligence and orchestration to boost enterprise-wide automation and operational efficiency globally.

By Jed Nykolle Harme • 4 min read • Thu, 8th May 2025

Digital Transformation

Adobe & NFL expand partnership to boost fan engagement with AI

Adobe expands partnership with the NFL as Official Partner, using AI and creative tech to personalise fan experiences for the 2025 NFL Draft and season.

By Sean Mitchell • 4 min read • Wed, 30th Apr 2025

DevOps

SmartBear appoints Nate Lewis to drive AI growth & M&A strategy

SmartBear appoints Nate Lewis as SVP of Corporate Development to lead M&A strategy and transform the company into an AI-native organisation.

By Jed Nykolle Harme • 3 min read • Wed, 30th Apr 2025

Marketing Technologies

Adobe launches free app to secure digital content attribution

Adobe launches public beta of Content Authenticity app, helping digital creators secure attribution and embed verified identity in their work for free.

By Jed Nykolle Harme • 5 min read • Fri, 25th Apr 2025

Marketing Technologies

Adobe Express adds AI video tools for easy content creation

Adobe unveils AI-powered video tools in Adobe Express, enhancing content creation with features like Clip Maker and Generate Video for professionals and businesses.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025

Marketing Technologies

Adobe unveils new Firefly app with expanded AI content tools

Adobe unveils updated Firefly app, integrating AI tools and models from Google Cloud and OpenAI to enhance creative content generation across media.

By Jed Nykolle Harme • 4 min read • Fri, 25th Apr 2025

Stories from Other Regions

Adobe stories

Marketing Technologies

Rust Forge 2025 to bring global tech leaders to Wellington

Rust Forge 2025, a new international tech conference for around 200 developers, will be held at Shed 6 in Wellington from 27-30 August 2025.

By Sean Mitchell • 2 min read • Mon, 28th Apr 2025