Salesforce Stories

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Salesforce stories

Theorem study: friction between pre-sales and executed media ads

Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.

By Jake MacAndrew • 4 min read • 3 days ago

Marketing

Generate launches Ones to Watch for ANZ B2B marketers

In-house B2B marketers in Australia and New Zealand will gain more visibility as Generate opens shortlists across 19 award categories.

By Regine Laguilles • 4 min read • 3 days ago

Customer Relationship Management

Google Cloud expands borderless Lakehouse across clouds

Businesses can now query data in place across rival clouds and software platforms, cutting duplication and transfer costs for analytics and AI.

By Sean Mitchell • 4 min read • 3 days ago

Software-as-a-Service

The next $100 billion enterprise software company won't sell software, it'll sell decisions

Enterprises are moving from workflow software to systems that make auditable decisions, threatening seat-based revenue models across the sector.

By Anurag Gurtu • 6 min read • 4 days ago

Digital Transformation

Amex GBT launches Claude AI connector for bookings

Business travellers can now book policy-compliant flights and hotels inside Claude, as Amex GBT pushes AI agents from search to transactions.

By Joseph Gabriel Lagonsin • 4 min read • 6 days ago

Software-as-a-Service

Attackers exploit trusted credentials in email fraud surge

Email fraud is now the top incident type, accounting for 45% of cases as attackers bypass multi-factor authentication with stolen credentials.

By Mark Tarre • 4 min read • 6 days ago

Software-as-a-Service

Tekenable launches partnership programme & 30-job plan

The Irish technology services firm expects partnerships to drive up to 30% of revenue growth as it adds 30 roles over 12 months.

By Sean Mitchell • 3 min read • Last week

Private Cloud

Google makes CodeMender available in its Gemini security models

Developers may get patched code faster as Google's preview agent scans repositories, tests exploits and drafts fixes for review.

By Mark Tarre • 4 min read • Last week

Customer Relationship Management

SnapLogic launches SnapCode for Claude Code integration

Enterprises can now let AI coding tools build integrations while keeping deployment, monitoring and security checks inside SnapLogic's platform.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Stories from Other Regions

Salesforce stories

Data Protection

AI security gap grows in ERP systems, Onapsis warns

A survey of 204 US executives found 22% had suffered an AI-enabled breach in ERP systems, deepening doubts over existing safeguards.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday

Customer Experience

Left Field Labs launches tool to track AI brand views

Brands may be judged by AI assistants before customers ever reach them, as the new tool spotlights mismatches between messaging and model replies.

By Joseph Gabriel Lagonsin • 4 min read • 3 days ago

Data Protection

New Zealanders worry about AI's environmental impact

A growing share of consumers want businesses to prove AI is powered responsibly, with younger New Zealanders most worried about its environmental costs.

By Joseph Gabriel Lagonsin • 4 min read • 5 days ago

AI Security

Nvidia backs open AI security alliance with tech giants

A broad industry push aims to give cyber defenders shared tools for spotting AI flaws, as regulators weigh whether open models raise new risks.

By Mark Tarre • 4 min read • 5 days ago

Security Information and Event Management

Intezer launches Org Brain for AI SOC investigations

Security teams may cut repeated mistakes as Intezer's new memory system keeps AI SOC investigations aligned with changing users and assets.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Ransomware victims surge to 7,551 as attacks fragment

Ransomware attacks spread through vendor systems and AI-aided tactics, leaving 7,551 publicly disclosed victims in the latest 12-month period.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Keepit adds SaaS backup platform to Pax8 Marketplace

Pax8 partners can now sell independent backup and recovery for Microsoft 365, Salesforce and other SaaS tools to SMEs through the marketplace.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Certinia buys Moonnox to boost AI services delivery

Professional services firms could cut manual handovers and lift billable time as Certinia folds Moonnox into its AI platform.

By Karen Joy Bacudo • 4 min read • Last week

Software-as-a-Service

Salesforce launches SMB Growth Kit for India's firms

Indian SMBs can go live in four to six weeks as Salesforce bundles sales, chat and analytics tools with setup support.

By Mark Tarre • 4 min read • Last week

Data Protection

Corning Credit Union adds plain-language search with Tursio

Staff can now pull member data in plain English after Corning Credit Union cut wait times from weeks to near-instant ad hoc searches.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

Salesforce launches SMB Growth Kit for India businesses

Smaller firms in India could cut manual work and unify sales, messaging and reporting within six weeks under the new bundled offer.

By Joseph Gabriel Lagonsin • 4 min read • Last month